In search engine optimization, link building is a key component. But it’s not easy to build them in a short period, especially in a competitive niche market. However, there is still a chance to rule over your opponent’s websites with the help of Semrush Link Building.
In this blog post, I have compiled the 9 best ways how to do link building with Semrush. Following any step can help you to beat your competitor and rank higher in SERPs.
Table of Contents
What is link building?
Link building is one of the essential onsite activities that your website needs to be optimized. You can’t rank high on Google or other search engines without the help of external links pointing towards your content. The more relevant and good quality backlinks you have, the better position you will get in SERPs.
Adding just a few relevant backlinks per day is an effective way for boosting up SERPs very fast. If you are new to link building, start with two or three great quality backlinks every week and gradually increase them later.
Ensure that you don’t add spammy or low-quality links into newcomers’ posts. If possible, use only guest posts from highly reputed sites. Don’t forget to add a link to your brand name in the bio of the author. This will help you in the future to get more backlinks.
How does Link Building Works?
This is the process of acquiring new backlinks for your website or blog. A backlink is a link on another site that points to yours, essentially creating an incoming connection. Some people will exchange links with other similar sites.
At the same time, some make their content and hope others will find it valuable enough to share on social media, comment, or provide a backlink through hyperlinks at the end of articles or pages they reference.
“Trust plays an essential role in SEO because Google knows if your site’s been linked from a reputable source, so it’s beneficial to backlink to areas that are similar to yours.”
What are The Benefits of Link Building?
SEMrush: Best Tool For Seo
- More links = higher ranking
- Brand awareness
- Expert status
Link building is beneficial for many reasons, but it’s constructive in boosting your site’s SEO and showcasing expertise. Let’s take a quick look at some of the top reasons why you should be using link building.
More links = higher ranking: Google loves sites with backlinks and ranks them higher on SERPs (search engine results pages). Links from authority sites help immensely because they’re considered reputable sources.
If you can get links from high authority sources like news publications, government agencies, .edu or .org websites, industry associations, etc., then expect your rankings to shoot up.
Brand awareness: Backlink building effectively lets potential clients know more about your business and builds brand awareness. For example, if you’re running a law firm, then having your link on the official website of The American Bar Association would be great exposure because it’s an association that represents lawyers all over the U.S.
If you own a restaurant. Getting an incoming link from food-related sites would help since they feature food news.
Expert status: When other websites like yours mention you in their posts, readers tend to think, “oh, this site is good enough for them to write about”. Wikipedia entries are viewed as essential facts. Sites talking positively about your company add weight to your industry’s content and expertise.
Promotion: Link building also helps with promotion through other websites’ social media accounts. Let’s say a news site writes an article about your company and shares a link to it on their Facebook account. That way, those who follow them will see the link and have the opportunity to visit your page as well.
Organize Your Content To Get Backlinks
You won’t be able to increase traffic with your content if you’re not getting any backlinks for it. While you can create unique, valuable content that will spread via word-of-mouth or organically ranking in search engines. People tend to trust links from other websites more because they don’t know if the website’s author has something to gain mentioning it.
This is where link building comes in but make sure you put a lot of thought into what you create so it’s not just fluff. You want to give value to your readers first and foremost.
Once you’ve built some backlinks, you can start promoting it elsewhere on the web through guest blogging or asking for links in emails that are sent out to people your business partners with.
You will also notice that search engines are now considering the incoming links for each page and their quality, which is important. Don’t underestimate this step, it doesn’t matter if you have ten links or a million. What matters is who they’re coming from and if they’re high authority sites there are more chances to get ranking in SERPs.
Link Building Strategy Key Points
Getting Started Link building takes time, but it becomes easier if you plan instead of doing everything at once. You may start by looking for guest blogging opportunities, but you should also go through your site and see if any pages can be referenced elsewhere to increase incoming links. Here’s a quick list of things to do:
Search for opportunities: You can do this manually or use an online link-building tool like Semrush.com. If you’re using another SEO tool, input keywords your company targets and see what other high websites are like. These sites will likely accept linking requests because their business model relies on acquiring as many traffic-driving sources as they can.
Content creation: It doesn’t matter what type of blog posts or articles you create; make them valuable so people would naturally want to share them around.
Identify your audience: Don’t just create content and promote it on other websites randomly. You should know exactly who you’re talking to first, so you’ll be able to answer the question, “why should they care?” The more specific and relevant, the better.
Common Mistakes People Do In Link Building
Here are a few mistakes that may occur from link building that would otherwise hurt your site’s rankings.
Using black hat strategies: This is where unethical tactics are used to manipulate search engine algorithms. Don’t do this. It will seriously hurt not only your website but also those of other people as well.
Avoid sites with bad reputations: If a site or blog has been penalized by Google, then there’s no way for them to recover. You should always do a background check of places before you request a link or create content for them because it may backfire on you later if they’re not the type to play fair.
Building too many links at once: If Google sees your site as necessary, more people will organically link to it. Try not to do any sudden bursts of marketing if you can’t help, but try out several link-building techniques at once, then make sure that you don’t go overboard with any single one.
Not monitoring incoming links: Monitor where your new incoming links are coming from and who’s linking to you. This way, if someone starts dropping their connection for whatever reason (e.g., their site gets penalized by Google), then you know that you have to work on getting a replacement link as soon as possible.
Difference Between White Hat vs Black Hat vs Grey Hat Link Building
The main difference between these types of link building is that the white hat uses forces to build backlinks, while the black and grey hat manipulates the system.
White Hat Link Building: White hat strategies involve following Google’s Webmaster Guidelines and creating content that naturally attracts links from other people. It also involves seeking out linking opportunities that are both relevant and high-quality.
Black Hat Link Building: Black hat link building is essentially the opposite of white hat link building because it involves using unethical tactics to inflate the number of incoming links for your website artificially. Google disapproves of black hat techniques, but it’s more common than you’d think.
Grey Hat Link Building: Grey hat link building is a middle ground between white and black hats because it uses allowable loopholes under the Webmaster Guidelines. This way, you’re technically still following Google’s rules even while manipulating search engine algorithms to increase your own site’s ranking.
Just remember that grey hat linking techniques only work for so long before they get caught. So if you want to stay on the safe side, stick with a white hat.
Guide for You to Start link building with Semrush
SEMrush has been specifically designed for search engine optimization professionals and agencies, helping them generate significant profits from their online businesses.
The platform provides various tools that can be helpful in different stages of SEO. From tracking competitors’ organic positions to producing long-tail keywords and performing backlink analysis. With SEMrush, success is just a few clicks away. Why not try a free trial today?
What is SEMRush?
SemRush is the only viable solution on the market that covers four primary aspects of SEO – Link Building, Technical Onsite Optimization & Keyword Research.
SemRush is unique because it offers the ability to perform comprehensive Search Engine OptimizationOptimization, or SEO Audits on any site or online business regardless of its competitive landscape.
Benefits of Link Building with Semrush
● Find new link-building opportunities with ease.
● Research your competitors thoroughly using SEMrush.
● Tracking of all website pages that are linked to you.
● Track backlinks that need to be disputed or redirected, and manage GMB listings in one place.
● Track all the mentions of your name, brand, or campaign across the web.
● Customizable alerts to make sure that you never miss important updates and opportunities.
● Downloadable reports and lists to share with clients and teams: 10 Top Backlinks; Best New Mentions; Most Linked-to Domains; etc.
In short, Semrush link building is an incredible tool for anyone involved in search engine optimization and has a wide range of use cases. If you’re looking to start link building with Semrush, then feel free to give it a shot; we promise that you won’t regret using SEMrush as your link-building partner.
Here are the 09 best ways to start link building with Semrush. Read them carefully! Following anyone step will be fruitful in your site ranking.
If you haven’t checked out the SEMrush Free trial, now’s the time! Claim Your Free Trial and see how much easier it is to manage your website.
9 Best Ways How to Do Link Building With Semrush
Step 1: Get Link New Link Building Ideas From Your Competitor
With the SEMrush Competitive Link Building tool, you can find which links your competitors are getting to improve your inbound link strategy.
You can get multiple advantages on your competitor using Semrush for link building. Below is the list of benefits over your competitor’s website using Semrush.
● Using the SEMrush link building tool you will find the top keywords for which each competitor is ranked;
● Links that are linking to all of their tracked competitors.
● Link building ideas by checking out who’s linking to your competitors.
● Track Google My Business listings across the web without logging in or uploading a file into Google Merchant Center.
● Monitor brand mentions and new backlinks quickly with customizable alerts sent directly to your inbox.
● Find duplicate backlinks & disavow links by using the SEMrush link building tool to find any duplicate or similar backlinks you may have.
● Discover link-building opportunities by checking out which sites are linking to competitors but not your site. Get connected with new link-building opportunities from your competitor with SEMrush and save a lot of time.
Step 2: Find the Best Content Ideas to Attract More Backlinks Using Semrush SEO
Finding the link-building gems hidden in the mountains of content is quite a hard task. Still, with SEMrush, it’s effortless to analyze how many backlinks are pointing to a particular piece of content.
For many small business owners, the idea of paying for links can be daunting. Luckily there are plenty of ways to get quality backlinks without having any financial investment in them.
One way would be using Semrush’s Indexed Pages report to find your competitors’ content that attracted the most visitors. Just type in their in domain Semrush and see what pages got linked from other sites more than others.
Step 3: Keep Analyzing What’s New In Your Backlink Profile
It doesn’t matter if you have a large or a small website. It’s essential to check your backlink profile every other week or more frequently. This will help maintain high rankings and get visitors from external sources, leading them down the path of becoming loyal customers for life.
Enter your website domain in the Semrush backlinks report to find out whether your site is getting backlinks or not. Use the filter to check the latest backlinks to your site. To analyze the most valuable backlinks, choose the “Follow” in the filter section.
Step 4: Find Keywords Related To Your Content
Using the keywords being searched most frequently by your target audience is a great place to start. And using SEMrush, you can quickly sort through these keywords and find out which ones would be best for your site.
You may be wondering why I’m talking about the Keywords while we’re learning link building. Look, The keywords being searched for often have more chances to get the backlinks for other sites.
All it takes is typing in a keyword and hitting enter. Once this happens, SEMrush will provide you with all of the relevant data (and then some) related to those keywords; including volume, difficulty level estimated cost per click, and more.
Step 5: Improve Your Link Building Process
One of the best affordable ways to get backlinks is finding sites in your industry where there is a lot of activity and engaging with them. This could be forums, comments on blog posts, guest blogging, or even social media engagement.
You can see which blogs your competitors are providing guest posts to by checking out their profiles on Semrush. To do this, type their company name in the search box on the top of the SEMrush homepage.
Once you’ve located some potential guest posting targets, go to these websites’ profiles within SEMrush and filter by Backlinks – Broken Backlinks filter option, then choose “Oldest” filter option.
You’ll find high-quality sites that accept guest posts and would be willing to post your content. If you find a broken link on the website, it’s time for you to reach out and offer them something they’re missing.
Step 6: Find The Competitor of Your Competitors
If you want to get more backlinks from different sources and want to improve your link-building strategy using Semrush, finding the competitor of your competitors is a great place to start.
You can quickly discover new high-quality sites that could potentially link to you, as well as uncover which keywords those sites rank highly for. To find potential linking opportunities with this method, go ahead and search your competitor’s domain followed by “SEO” in SEMrush.
Once the results load up, you will see their Backlinks and top organic keywords (top organic keywords are the keyword ranking on top of their site for which they have used SEMrush to find out).
Now sort the result by “Best By Links”, and you will see your competitor’s competitors. So start reaching out to these linkers and ask them to put a link on their website for your site as well. I’m sure if you give them something valuable in return, i.e., Content upgrades or introducing another resource/service for free, they will use it.
Step 7: Find The “Right” Channels To Reach Out
Make sure your SEO messages are targeted straight to the channels where they would love to hear from you. Your message should be optimized according to who will read the news and their excellent benefit. You can not approach a blogger if you have an offer that does not fit his blog’s niche.
You can find out where your target audience spends time online by doing a quick Google search of “keyword + social” to uncover which social media platforms they use most often. For example, if you were looking for people interested in fitness, you would type in “fitness+social media”.
There may be several different sites with similar content for some keywords, so you should try using the SEMrush filter option while checking each one of them on Backlinks. The optimal backlink filter option then chooses the “Best By Links” option to sort the results from best to worst.
When you have many potential channels that want to hear about your product/service, start creating the outreach templates that work for each specific channel and email them carefully personalized messages with a link back to your website.
Step 8: Promote Your Website By Guest Blogging
One of the best ways to promote your website is through guest blogging or pay per post strategy.
So what do you need to do? It would help if you found blogs in your industry that are accepting guest posts from other writers. It’s easy if you have a SEMrush account, (CLAIM SEMRUSH FREE TRIAL IF YOU DON’T HAVE ACCOUNT YET) sort their Backlinks by Best By Links, then choose the “Past Year” option – this will show the blog’s pages that have the highest number of backlinks for the past year.
When you’ve chosen a blogger you want to reach out to, be sure to read through his guest posting guidelines before reaching out, or else they will not publish your post even if they like it. They may say something like: Send me an email ONLY with a maximum of 3 top-level headings (h1, h2) and an image in the body of the email.
Send only one paragraph per paragraph tag. Do not send links or attached files without any permission.
Now go ahead and send them a message explaining yourself and what you plan on writing about for their site, along with your past work samples related to the topic they’re covering. You can even use this information as content ideas if you need some inspiration for topics to write about once you secure the guest posting job.
Step 9: Connect With Other Sites Profiles
After guest blogging is done, you may want to establish relationships with the articles you wrote for other sites.
So what do you need to do? You can connect with the author’s profiles on social media and continue generating traffic via their social media channels in the future by sharing more content, or they may share your new posts/website too.
Furthermore, it will be easier next time if you’d like to guest post on the blog again since most sites require permission from bloggers before allowing a second guest post, and if they know and like you already – this process will go faster compared to the first one.
Another way of connecting is by commenting on their site after publishing your article using Google+ profile within your link, then adding them on G+ circles.
Link building is used to increase the quantity and quality of backlinks pointing to your website. This means if you link to another site, they’ll likely mention it at some point, helping people find your content.
With so many pages on the web today, sometimes it’s hard to stand out among all the noise. If your business depends on search engine traffic, you need to do all you can to help your website rank higher in search results. This is where link building comes in.
In link building strategy there is only one best link building tool that is Semrush. Semrush takes all your burden on itself and finds out the most of the possible ways to provide your best results to rank in Google.
Start a free trial of Semrush and start your website link building.