Did you know that there are over 8 billion searches performed on Google every single day?
That’s a crazy amount of people using the search engine.
It’s also a great place to get some inspiration for blog post ideas, especially if you want to grow your traffic and audience size.
In this article, I’ll walk you through 10 different methods of finding some great traffic generation blog post ideas using Semrush to help you to find blog post ideas.
But first, let me explain why I think content marketing is essential for your business and online presence.
“I’ve read an interesting statistic recently that stated, if your company doesn’t have a blog on their website, only 21% of people are likely to buy anything from them. If they do have one, this figure jumps up to 60%. That’s a massive increase!”
So, if you want to grow your website traffic and want more sales, then this blog is actually for you. I assure you after reading this blog post. You will find the best keywords and blog post ideas for your website with low competition and high search volume.
Before starting, if you don’t have a Semrush account, then you can begin your 7 Days Free Trial. Start your free trial here!
Table of Contents
The Importance of Blog Posts
Today, it might seem ridiculous to think that a blog post could make or break your website. But in the not-so-distant past, having a blog on your site was about as important as adding fancy graphics or another superfluous button.
If you don’t have some regularly scheduled blog on your page, there’s no better time than today to start one.
Not sure where to begin? Here are just three reasons why it’s more important than ever for all website owners and marketers to include some form of regularly scheduled blog content on their websites.
1. Google SERPs Treat Blog Content Differently
Even though many people think that organic search results are still dominated by the number of backlinks pointing at a given website or blog post, this isn’t always the case.
2. Blog Content Provides Valuable Information That Sticks With Users
The whole goal behind organic search results is simple: provide users with the most relevant information based on their specific query terms.
3. Blog Content Draws Links To Your Website
It’s no secret that Google is looking for any signs that you deserve higher rankings in organic search results. One of these signs includes an authoritative number of links pointing back at your website.
4. Increase Organic traffic
Blog posts are the best way to increase organic traffic. When looking for something related to your industry, they will often use Google and search online before turning back into their site or turning onto competitors’ websites if the information is not found there first.
5 . Brand Awareness
Having quality content on hand can make them notice what you have an offer. Which increases overall brand awareness and just being informational.
How To Find Blog Post Ideas Using Semrush
There are many ways to come up with new blog ideas, but sometimes it isn’t easy. Even skilled writers and bloggers can lose their creativity over time; because of the stress of running a business or career path instead of writing blogs for companies.
Find Interesting Topics For Your Blog By Using SEMrush
SEMrush is a tool that will help you find content for your blog that your target audience is already digging.
Luckily, there are now some easy ways, to use one of these tools like Semrush Topic Research; which simplifies finding good content by allowing users to see what others want in posts beforehand.
One great idea would be to do some keyword research first before looking at any other sources and then draft out different topics you’ve found based on those keywords.
To get started, first of all, open your Semrush account. If you don’t have one, start here for your free trial.
10 Different ways to Find Blog Post Ideas Using Semrush
Step 1: Find Your Targeted Topics
Everyone has different niches and topics. Try to target your specific case in the search bar, and the Semrush topic research tool will provide your multiple topic ideas. Semrush shows what your audience is searching for related to your niche.
The Topic Research Tool will track what people are interested in and give you some great ideas. You can filter by search volume or difficulty of keywords to find out which ones are most popular among this group before creating your next article.
Step 2: Outline Your Blog Post Strategy
Outlining your blog post strategy is one of the most important things you can do to help ensure you complete a blog post.
Why outline? Outlines give structure and direction to writing and, perhaps more importantly, thinking. Without a strategy, it’s easy for your ideas to focus on getting lost, resulting in unorganized content lacking flow and failing to meet its goal.
Outlining your blog post will make your posts better, no matter what size they are or who you’re writing them for. With the help of outlines, anyone can improve their blogging skills—from novice bloggers to those with years of experience under their belts.
Remember, outlines are not meant to limit creativity; instead, they exist to help focus creativity and ensure that all of your ideas contribute to meeting your goal.
Once you’ve defined what type of content will achieve the desired outcome of your post, you’ll need to organize it into sections according to the topic within larger units representing major topics/ideas. You’ll also want each section’s breakout items numbered so that each one can be easily referred to when writing.
There are lots of SEO tools to help you to outline the blog post.
Trello – a free project management tool that can be used collaboratively. You can create boards for each post and use them to outline, collect research and create an editorial calendar.
Word: Yes, you read that right—you don’t always need fancy spreadsheet software or tons of bells & whistles to organize your thoughts into one cohesive piece. Most word processors have several organizational features built-in, which makes creating an outline even easier. For example, in Microsoft Word, I use the outliner function.
Mindjet: This app lets you map your ideas and brainstorm topics related to a post before writing anything. It’s available for PC or Mac.
If all else fails, Google Docs works as well!
Once you’ve outlined your blog post, you can write knowing that all of your ideas are organized into sections that contribute to one cohesive piece of work instead of a messy jumble that doesn’t make sense or serve its purpose well. While outlines take time to develop at first, they become more practical with experience save time, and improve quality.
Step 3: Find the Most Popular Topics Using Semrush Explorer
Let’s say you need to build a list of the most popular topics around your industry. You can do that by using the SEMrush topic explorer tool.
In this post, I will demonstrate how to get the number of monthly searches for any given keyword and Semrush internal topics:
Go to Semrush “Marketing Tool” and click on Topic Research. Search for your related keywords in the topic research search bar to get the best blog post topic ideas using Semrush. It will automatically generate a list with all keywords containing your phrase inside.
The topic explorer will automatically expand and show the list of top topics that you obtained:
You can use this tool to quickly see your competitors’ topic distribution or create a list of topics with lots of potential traffic.
Step 4: Find The Most Engaging Headlines Using Semrush
The next step is to figure out the perfect headline for your blog post. This will make or break whether people click on it and read what you have written, so consider this when creating an exciting title that draws in readers.
The Topic Research tool also provides suggestions based on backlinks and social media engagement around each topic, making finding great headlines easier than ever before.
If you are creative enough and still want more ideas on generating clever headlines for your article, here’s an exciting way to do it using Semrush.
Semrush is a web-based app that lets you track keywords in different search engines like Google, Yahoo, and Bing to find out the most popular topics being searched within a specific country or worldwide.
In the below picture you can see the headlines and interesting questions that you can use as a blog post idea.
Step5: Get Blog Post Ideas Using Semrush Trending Topics
There are many ways to find blog post ideas. One of the simplest is to check how popular keywords in your niche perform on search engines and then figure out topics that use these keywords the most. With the Semrush trending tool, you can quickly get this information by simply entering a seed keyword.
Semrush trending tool will show you all related keywords variations, which are mostly searched together with the entered seed keyword; so that you can pick up some new great topic ideas. By clicking through each link, you’ll see what kind of questions people have about the topic in question. Thus for sure, you know what’s interesting to write about.
It also shows top keywords being searched per month as well as daily. Using this tool, you can easily extract trending content ideas from any industry and dig deeper by checking out what people have been searching for in any category.
Step 6: Find Blog Post Ideas Using Semrush Related Searches
Related searches are keyword phrases that people tend to type into search engines similar to or connected to the keyword phrase you searched for.
For instance, I want to write a blog article about ‘best laptops’, and I want to do some related searches before writing my essay.
So, I would type in Google “related: best laptops” (without the quotes). So now, whenever someone types any keyword, it will automatically show up as the first suggestion right under the search bar.
These are usually much better than other suggestions like ‘Sears’ or ‘Bing’.
Let’s get back to our ‘best laptops’ example; when I Google the related search term, there are tens of relevant suggestions that are much better than if I just typed in ‘laptops’.
So, for this article, here are some ideas that I got for related searches.
So now I hope you got an idea of what related searches can do for you. By using this tool, you can find out what other people are searching for. Use these ideas to spark your creativity for writing blog posts or anything else you may want to do with this information.
Step 7: Get Blog Post Traffic Generating Ideas Using Semrush “Question People Ask”
Once you have created your list of top-level keywords related to your niche, it’s time to find where the conversation is online. People ask questions on a variety of different sites and forums. The goal here is to find a list of sites where people are asking their questions. These will eventually lead back to traffic sources for your blog post.
In this step, we’ll be using Semrush search engine tools’ “Question People Ask” feature, which allows you to enter multiple keyword phrases and see suggestions based on what other users are searching for, and find out who has been posting these terms. To use Semrush, you must Try SEMrush Free Trial Here!
Use the search box on the top right side of this page. Fill it in with keywords related to your blog post topic, in our case, “Best Laptops” for this example. Find out who asks these questions about your topic by clicking on the “Question People Ask” button. It’ll pull up several question askers that are asking questions about issues that are related to yours.
Step 8: Find blog post ideas using the Semrush Content Gap Analysis tool.
Here’s another way of finding content ideas using the Semrush Competitor Analyzer Tool. Semrush is a powerful SEO/SMM package packed with tons of tools. One such helpful feature is its “Competitor Analysis” tool, where it lets you spy on your competitor’s domain name or keyword. So that you can easily find their most important pages, backlinks, visibility on social media, etc.
This Semrush Competitor Analyzer Tool also lets you find some good ideas for blog posts and other types of content that can help your website’s content move up the SERPs and get discovered by more people on search engine results pages (SERPs).
Using Semrush, enter any “competitor” domain name into the Search Box. Go to the Organic Research Ideas under the Keyword Explorer section to find some good blog post ideas.
You can narrow down your results by clicking on a topic tag across the top of Semrush’s Content Gap Analysis page, such as Social Media, Blogging Tools, Productivity & Time Management, SEO Tools, etc. No matter which filter you choose, there will be hundreds of related topics to choose from if you feel like narrowing your search even further.
SEMrush Competitive Research Tool
Use Semrush for competitive research to find out what kind of content is bringing in the most traffic for this keyword.
Step 9: Discover Blog Topics With Semrush Keyword Magic Tool
Semrush is a great tool to conduct blog topic ideas. I use it all the time for my blog, and here are some ideas on how you can use the Semrush Blog Ideas alternative to generate exciting new topics every time using a keyword magic tool.
First, log in to your Semrush account. If you don’t have an account, start a free trial now. As soon as you get past the dashboard page, you will see three vertical tabs at the top: “Competitive Research”, “Keyword Research”, and “Link building”.
On the organic research page, under the search tools section, click on Keyword Magic Tool. After clicking the keyword magic tool, this popup appears to type in our blog keyword. Our blog topic should be included in this searched phrase or sentence.
After typing the blog topic in the search phrase bar, we must click on the Go button. This will take us to the next page, where you will see multiple blog post topic ideas and keywords. You can choose these keyword ideas to write blog posts.
Step 10: Find Blog Post Ideas Using Google Trends
Google Trends is a popular and easy-to-use data source for measuring the popularity of keywords. First, enter your pillar topics to ensure they are in the correct spot on Google’s list. This will also indicate how many people have searched each term over time and what countries those searches originated from.
Next, select up to 5 related queries from across all regions worldwide using both now/past month options available. If there isn’t enough information present, try adding more clues by inputting location or language at checkout.
This should not be considered an exhaustive research process but rather just one step towards building a strategy moving forward.
Check queries that have a tremendous increase in search frequency. Pay special attention to breakouts, as they are new and likely seasonal boosts for your business based on Google’s description of them: “queries with a huge rise.”
Last Verdicts
Now, in the end, I hope you got the best ideas to find a blog post topic using Semrush. The good thing about this tool is that you can check the most popular keywords for a specific search engine or a geographical area, so it goes both ways. You will see several results of how people are searching for your related query.
Here is a summary of how to find the best blog post ideas using Semrush.
● With this tool, you can identify your competitors’ keywords to see how they rank in search engines like Google or Bing.
● Track their organic performance over time; make adjustments to your SEO strategy accordingly.
● Carry out keyword research on any topic imaginable, including blogging issues.
● Understand social media metrics such as likes, shares, comments, mentions of other articles by influencers.
● Monitor competitor backlinks.
● Spy on top-ranking pages only if you have an account with a premium plan – all without leaving your browser.
This search engine tool is limited to building catchy headlines, but it can also be used for detailed SEO analysis. You can easily find out which terms are popular, what people are looking for within your industry, and how much competition you might have when optimizing a particular keyword.
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