How To Rank On Google In 2022: Ultimate Guide

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Do you know how many visits Google gets per month and how many posts are uploaded on Google daily?

Let me tell you!

According to the Statista report, Google gets more than 86 billion visits in a month. This number of visitors to Google makes it the most visited search engine on the planet. Although there is still a boom in social media and eCommerce, Facebook only gets around 20 billion visitors per month, relatively less than Google.

Ranking on Google is so competitive without implementing the proper ranking strategies. More than 2.75 million posts are published on Google in just one day, which is a considerable publishing number. So you can analyze how challenging it is to rank in SERPs in 2022.

Every year Google updates its algorithm to make the system more robust and better. In this scenario, many websites get down in ranking, and some websites get a spike in order. Why does this happen? How can you save your website from getting down in search engines?

Suppose you are looking to find the answers to how to rank on Google in 2022 or rank on the first page of Google permanently, then this guide is only for you.

Table of Contents

How To Rank On Google In 2022 – Top Google Ranking Factors (Core pillars of every successful SEO campaign)

According to the Google update, there are around 200 ranking signals Google uses to rank any site. But all these 200 are not as important, because there are still some Golden Points. Most of the Google ranking signals can be covered if you follow these points.

You may have heard the word SEO (Search Engine Optimization) if you are here. It’s a simple formula. Google is a search engine. If you want to rank your site in Google, you have to optimize your website according to the Google algorithm. Before deep-diving into rank factors, let’s look at what SEO is?

What is SEO? Search Engine Optimization 2022

SEO stands for “Search Engine Optimization,” which means you have to optimize your site according to the Google search engine. SEO is a set of strategies that you implement on your website pages to rank your location on the first page of Google.

Most of the websites cover specific niches. This means they only need to do SEO for that particular niche to appear for organic searches done in Google daily. A powerful SEO for your website to rank on the first page of Google in 2022 is as necessary as your breath to live in this Universe.

How does SEO work?

Did you ever think about how Google analyzes the data of more than 2.75 million pages daily? Google uses bots to crawl your web pages to understand and index your page for this work.

Google bots crawl each page and post, exist on Google. Those pages which contain extensive data and complete the user needs google give ranking to those pages faster. Those pages/posts that do not satisfy the user needs Google to keep them back.

You may be thinking, why does Google do this? Why doesn’t Google rank any post? The reason is Google cares for its users. Google wants to present the best data to its visitors. That is why Google only needs quality content rather than fake and time-pass content.

However, there are still a lot of ranking factors that involve website ranking including, website design, user experience, content quality, core web vitals, schema, keywords, etc. All these factors we’ll discuss below.

Why is SEO important in 2022?

SEO is the primary step and most necessary part of digital marketing. More than trillions of searches are done on google every year with commercial intent to find data about new/existing products and services. But could you pay to advertise your product or service to run ads on Google?

How To Rank On Google In 2022

Why pay a lot on google ads when you can rank with SEO. The organic search results appear on the first page just because of SEO. In contrast, paid ads on the first page appear on the front of the page due to keyword selection, which is also a part of SEO. Paid ads are just temporarily ranking, and they can be replaced with any other website with high CPC, but organic ranking can not replace until better SEO.

You may have heard this joke “the best place to hide a dead body is Google’s second page.” For a digital marketer or blogger, these words mean a lot. Just ask yourself, how many times you visited Google’s 2nd page to find your personal information, maybe some time but very rare.

It means the number of users who come on Google only visits the sites that appear on the first page of google. This is why it is essential to consider SEO as the most crucial factor in Google’s ranking in 2022.

How can your business benefit from SEO?

SEO helps businesses achieve better organic search results, driving more qualified traffic to their websites. The main aim of SEO is to improve a website’s visibility and organic search results to appear as the top result for relevant keywords or keyword phrases.

SEO has four core pillars of success

If you are in a hurry and have less time to read this article, these four core SEO pillars can help rank your site in Google. However, you can bookmark this article and can read it later too. To make you successful, these four pillars are described with a step-by-step guide using the best SEO tool, SEMrush.

Start your Semrush free trial here and do these steps with me.

Value of Keywords in SEO (How to find the right keywords to rank in 2022)

The keyword is the first and most important factor in your post/page ranking. Because Google first index URLs, then rank your website based on that URL/keywords.

Many people make some mistakes when it comes to keyword pasting in the content. I must say avoid keyword stuffing in your content. Google algorithm is smart enough to understand the main keyword.

How to use the primary keyword in the blog post?

  1. Use parent keyword in URL
  2. Keep your URL clean and short
  3. Use your primary keyword precisely in the blog post title and meta description
  4. Keep your title heading one (H1)
  5. Naturally, paste your keyword in the content 3 to 5 time

You may be thinking that why not use the primary keyword in other headings like h2 and h3. As I said, Google is smart enough to understand your blog intent. When Google bots crawl your web pages, they not only read keywords, the bot also reads your complete article and collects the data. In heading two and three, you only use LSI keywords.

What are LSI keywords?

LSI stands for “Latent Semantic Indexing” keywords. LSI keywords are based on the other related keywords with the same intent of the article. Google uses these keywords to understand that particular post/page better. Using synonyms for the main keywords is unnecessary, but these LSI keywords should closely relate to the parent keyword.

For example, if your main keyword is “best apple watch,” your LSI keywords can be like best deals on apple watch, best apple watch case, etc.

Now in 2022, you don’t need to worry about keyword density because Google only wants to know what your page is all about. So multiple related keywords in headings and content will help Google understand your page/post better. Once you make it easy for Google to understand your page automatically, Google will like your efforts and rank your posts.

How to find keywords using Semrush

Once you’ve logged in to the Semrush, you can see all valuable tools for multiple SEO tasks on the left side of the dashboard. Go to the keyword overview tool and start your keyword searching.

How to find keywords using Semrush

Semrush keyword overview tool is the finest and easiest way to find your target keywords matrics. Like, complete summary of your keyword, including CPC, search volume, and top-ranking pages against that particular keyword. If you want to find multiple keywords, you need to search your keyword in the keyword magic tool (Read Detailed guide on SEMrush keyword magic tool).

Keyword magic tool provides you in-depth keyword list. With this tool, you can find many relevant keywords to use as LSI keywords in your blog post.

How to find keywords using Semrush - keyword magic tool

Write down your main keyword, and the keyword magic tool will show you a list of keywords. Explore this list using multiple filters and get your targeted keywords.

Find keywords with keyword overview tool

Find keywords with keyword overview tool

The keyword overview tool helps users find the data for their desired keywords. You can add up to 100 keywords separated by commas or one per line. To use the keyword overview tool, you must have some keywords, paste them into the list, and you’ll see results like this.

Find keywords with keyword overview tool

After clicking on analyze button Semrush will show you this type of interface related to your keywords. Now you can use filters to narrow down your keywords. It’s recommended that if you have a startup in digital marketing or blogging, you must choose the low competition keywords with high search volume. Common competing means those keywords with less keyword difficulty (0-40).

If you are a digital marketer CPC filter may help you in your advertisement. You can select the price range of CPC according to your budget. Then the Semrush keyword overview tool will show you only keywords in your price range.

Once you have researched and found some valuable keywords, click on the Export option and download your data in Excel or CSV file.

Find keywords using the Keyword Magic tool.

Keyword magic tool is one of the most result-oriented tools that provide complete keyword details, including volume, keyword difficulty, competition, CPC, etc.

For keyword magic tools, you don’t need to have bulk keywords. To find keywords with the keyword magic tool, write your main or niche keyword, and Semrush will show you 1000s of related keywords which you can use for content coverage.

Open the keyword magic tool, write your main keyword, and see a dashboard like this.

Find keywords using the Keyword Magic tool.

You can see more than 100k keywords options here, but you can’t use them for your website. You have to narrow down your keywords to find the best and profitable keywords for your project.

Use filters to narrow down keywords

Use filters to narrow down keywords

All the filters are used to find the targeted keywords related to your niche. Let’s see how you can use these keywords.

Questions: if you set a filter on questions, the Semrush keyword magic tool will show you all “question keywords” related to your main keywords. For, example if the main keyword is “best laptops”, the keyword magic tool will show queries like this (picture given below). 

Use filters to narrow down keywords - Questions

Similarly, you can use all filers and get your desired results. If you are looking for some less competitive keywords, use the “KD” filter and set it according to your desire.

Difference between keywords by number and volume in Semrush

Difference between keywords by number and volume in Semrush

When you select by the number it means that a specific word is appearing in the keywords list a specific number of times. For example, the word “buy” is appearing for 13,842 times in the keywords list.

Difference between keywords by number and volume in Semrush

Volume is the search number of the specific word on google. For example, the word “buy” has some

volume 410K on google, and in this list of keywords, it’s appearing 13.8K times in different keywords.

Difference between keywords by number and volume in Semrush


Keywords are the first step when you start advertisements or looking for organic visitors. If your keywords research is weak then there are no chances that your website can rank in google in 2022. Using the above methods you can find good volume keywords and rank in 2022. Start your 7 days free trial on Semrush and find keywords that have low keyword difficulty but high search volume.

Technical SEO (Improving Google Rank)

What Is Technical SEO?

Technical SEO is a process to optimize your website’s core web vitals, user experience, crawling and indexing your pages. In short, we can say technical SEO is a part of on-page SEO. A website with strong technical SEO can also rank higher without using backlinks. Technical SEO includes;

  1. Core web vitals
  2. Crawling and web pages indexing
  3. XML sitemaps
  4. User experience
  5. SSL certificate
  6. Canonical URLs
  7. Website speed
  9. Image SEO
  10. Mobile layout optimization
  11. Web Pages Content

You may have listened to the quote, “Content is king.” This quote fits perfectly when it comes to website content. Tell me one thing, could you stay on a web page if that page doesn’t provide you with the desired information. Maybe not!

The only thing a user wants from your blog post is valuable content. If you provide valuable content to your website visitors, they will stay on your page. Otherwise, they will bounce back to any other page—the higher the bounce rate, the less the website ranking.

This is probably the most critical factor for ranking high on Google. Your content must be well-written and informative if you want people to stay on your website. You also need to update your content regularly to keep Google’s attention.

Core web vitals

Core web vitals

Core web vitals are the factors that are crucial for website ranking according to Google. Core web vitals include three major aspects;

  1. LCP (largest contentful paint): It is the total time of your website page that it takes to upload in front of an actual user.
  2. TBT (total blocking time): TBT measures the time between the first contentful page and the time to interact in milliseconds. As an example, TBT measures the time between the first look of the page and the last content layout of the page
  3. CLS (cumulative layout shift): CLS means how stable a page appears in front of a user. For example, if your user is reading and suddenly your paragraph moved down or up and, where there was the paragraph, an ad took that space. This led to a bad user experience as now the reader is confused about what happened there, and the reader needs to find that particular para either scrolling down or up.

What is quality content?

Content that completes the needs of any reader is called quality content. Your blog post should include the information asked in your blog post URL and title. If some of you use click-worthy tags to grab the readers’ attention, but you’re not providing relative information, this is not quality content.


Backlinks are an essential factor in website ranking in 2022. According to the report, Google still uses backlinks as a reference to give orders to any website. Backlinks are necessary because they get a vote of confidence from one website to another.

When it comes to backlinks, many bloggers make some common mistakes that lead their sites down rather than ranking high. A common mistake they commit, they start link building with low authority sites.

Creating high-quality links to your site helps Google understand that your content is good. Backlinks have a connection with quality content. If your web page content is valuable, other sites will give links to your sites that will also help your site rank on the first page in 2022.

Most SEO experts agree that links are becoming an increasingly significant ranking factor for Google – but not all links are created equal. The best type of link to build is a relevant, editorial mention from a highly trusted source (like Forbes or Huffington Post), as these links carry the most weight and do not require any maintenance. Spammy links such as those placed in comment sections can hurt your ranking by triggering a Google, so they should be avoided at all costs.

What is Backlink?

A link to your website from another website is called a backlink. Backlinks are a crucial part of website SEO, and they are also called “inbound links” or “incoming links.

Use Semrush for backlinks

Semrush is an all-in-one SEO tool that allows you to perform your SEO audits and reports staying on one page. Using the Semrush backlink overview tool, you can check all the data related to website backlinks.

Use Semrush for backlinks

By just writing your domain name in the backlink analytics search bar, you will see all website data on your dashboard. Semrush shows all the data in numbers and graphs, which helps you better understand results.

Check your website backlinks. Start here free.

Use Semrush for backlinks

18 Ways to Improve Your Google Rank in 2022

Publish high-quality content

Google will continue to rank websites based on the quality and relevance of their content. Publishing high-quality content regularly is one of the best ways to improve your Google rank.

Re-optimizing your web pages in line with Google’s algorithm updates is a great way to improve Google rank and stay ahead of competitors doing the same. Keeping up with these changes by reevaluating how you optimize your web pages regularly can have a tremendous impact on improving your ranking over time.

Optimize your website for mobile devices

Optimize your website for mobile devices

Since more and more people are using mobile devices to access the internet, it’s essential to make sure your website is optimized for mobile devices. Google now uses mobile-friendly criteria as a ranking factor, so optimizing your website for mobile devices is essential for improving your Google rank.

With so many people using their phones to browse the internet, your website must be mobile-friendly. Otherwise, you will lose traffic and rank lower on Google.

Note: keep checking your Google Search Console and make sure your website is mobile-friendly and no errors are found.

Use keywords strategically in your content

Keywords are still an essential part of SEO, but it’s vital to use them strategically. Using keywords in your content is a good practice, but overdoing it will not help you improve your Google rank.

Participate in link building

Links are still the most important factor in how Google determines where any given webpage should rank on its search results pages (SERPs). Link building and other online marketing activities continue to be an effective way of improving your Google rank if done correctly.

Having links from other sites point to your website is an effective way of improving Google rank for a given keyword or set of keywords. If you have many influential websites linking back to your website. You will likely see a significant increase in your Google rank.

Semrush link-building tool is very effective in backlink analysis. try now to check your website backlinks for free.

Participate in link building
Participate in link building

Use social media signals

Make your account on different social media platforms with your domain name. Making profiles on different platforms Google will consider your website like a brand. This is how your website gets social signals.

Promoting engaging content on social media networks is an effective way of improving your Google rank. When people share your content on social media sites, it sends a strong signal to Google that it is valuable and relevant.

Get some people talking about you on social media sites like Facebook and Twitter by promoting exciting content related to your business niche or industry. If people are sharing your content on social media, they like it and find it valuable. This also helps to increase your ranking on Google.

Website should be easy to navigate

A well-designed and user-friendly website will help you improve your Google rank. Google considers the user experience when ranking websites, so making sure your website is easy to navigate and use is essential for improving your position.

As well as ensuring that your website is easy to navigate, it’s crucial to optimize the on-page SEO of each page. This means including relevant keywords in your title tags and meta descriptions but making sure you use them in a natural way, where possible. Use a table of content to make your content easy to read.

Use keywords in the titles

Use keywords in the titles

The title of a web page is one of the most critical factors for ranking high in Google’s search engine results pages (SERPs). Use keywords in the title of your web pages to improve your Google rank for those keywords.

Keep same your permalink and article title. Try to make your title to the point and reader-friendly. Avoid any clickbait, otherwise, you can not engage your readers.

Write to the point meta descriptions

Write to the point meta descriptions

The meta description of a web page is another essential factor that influences how high a webpage ranks on SERPs. Using keywords in your meta descriptions can also help you improve Google rank for those keywords. So make sure to write unique meta descriptions and utilize relevant keywords whenever possible.

Keep your meta description to the point and short. You can repeat your title words here as you see in the image.

Make sure all of your web pages are indexed by Google

Make sure all of your web pages are indexed by Google

One way to ensure that Google correctly indexes your website is to use the Google Search Console (previously known as the Webmaster Tools). The Google Search Console provides valuable information about how well your website performs in Google’s search engine results pages (SERPs). It also helps you troubleshoot any potential indexing issues.

To index, your keyword in Google go to GSC (Google Search Console) and click on URL inspection.

Make sure all of your web pages are indexed by Google - Google Search Console

Enter your URL in the search bar, it will take a few seconds and if your URL is live it will show you” URL is live on Google”. If not, you can request indexing.

Optimize images SEO

Keep your image “WEBP”. Images are a critical part of any website, but unfortunately, they are often overlooked for optimizing a website for SEO. Optimizing your images for SEO is a simple process that can be done by using keywords in the file names and including captions with relevant keywords.

Studies show that slow-loading websites are more likely to lose traffic than fast-loading sites. So improving site speed should prioritize any business wishing to rank in Google. This means looking at ways to optimize code and compress images and providing clear calls-to-action when users land on your pages.

Make sure your website is fast and loads quickly

Make sure your website is fast and loads quickly

Check your website speed frequently on GTmetrix or Google PageSpeed Insight. A fast-loading website is essential for keeping visitors engaged and improving Google rank. Google considers how quickly a website loads when ranking web pages, so make sure your website is fast and loads quickly for your visitors.

Minimize the use of Flash on your website

While Flash can add some exciting elements to a website, it can also cause problems with indexing by Google’s search engine crawlers. For this reason, it is best to minimize or even avoid the use of Flash when developing your website.

Use product feeds

Increasing the online visibility of your products can be a great way to generate more traffic from relevant websites. They are looking for opportunities to share information about new products or services with their readership. Utilizing product feeds effectively increases the online visibility of essential details related to each product you offer.

Keep website content up-to-date

In SEO, it is essential to keep a pulse on what Google considers valuable web content. This includes providing up-to-date information that visitors can use and offering original content that keeps readers engaged and coming back for more.

Local business listings

If you’re a local business, make sure you claim your Google My Business listing and fill out all the information correctly. This will help your ranking when someone searches for companies in your area.

“Whatever actions you decide to increase your Google rank, make sure you stay committed. Ranking high on Google is essential for growing any business today because it gives people an idea about who you are and what you do. And as we all know, Google is still the number one search engine in the world.”

Frequently Asked Question

What is SEO, and how it works?

SEO is the acronym for “Search Engine Optimization,” and it is the process of optimizing your website content to be more easily found by search engine results.

This results in an alteration of how search engines perceive and respond to websites. Getting your site ranked higher in the SERPs requires two main pieces; content creation and engagement with people already looking at it. Content management is vital because Google rewards sites with fresh, relevant, high-quality content that its users find valuable.

Participation is also meaningful because it helps establish one’s online reputation, elevating one’s rank among other websites in the search listings’ pages. With higher searches ranking comes more traffic; this increases page views and, subsequently, revenues for individuals or companies.

How can I get on the first page of Google in 24 hours?

Search google for “Google” and hire them to do it.

To get on the first page of the Google search results, it’s not likely that you’ll be able to do anything in 24 hours – that takes time, money, and most importantly – quality content.

The best way is probably with SEO (search engine optimization) methods like backlinking (usually known as “black hat” methods). Page rank algorithms are too complex for me to explain here.

Still, what I can say is sometimes they change how they rank sites. So simply having a blog post published on another site with good authority may prompt Google to push your website up higher in the rankings due to links from high authority websites.

Which keyword ranks fastest?

An intent to buy is an indication of which keyword ranks fastest. Intending to buy, the opportunity increases for response at a higher level. Because consumers are more likely to search online or ask for details about price, shipping, or availability. The most important thing is that they’re looking, which inspires your potential customer’s trust.

How many keywords is good for SEO?

It’s a good idea to have a particular search phrase optimized for the content. You also want to ensure that the words are relevant and not competitive. Too many keywords dilute your efforts, so refining your content around top-performing vital phrases is going to be what you’ll need to do to rank well on SERPs.

Avoiding duplicating content on your site is essential for SEO, but keywords are the most critical element of search engine optimization. Google looks at words on your page related to what people searched for when trying to find you.

A variation of these text phrases can be used in headings, subheadings, and paragraphs. Choosing the right words will make all the difference between appearing high or low on a search engine’s first page or not showing up at all.

How do I find my popular keywords?

To get a good start, though, it might help you think of who you want your target market to be and what questions they might have. Try looking at the specific topics on which this group will have need expertise – anything from cars and baby products to knives and lawnmowers.

Once you’ve gotten a better idea of the general directions in which these people are headed, then try doing some investigations into what kind of questions are being asked within each niche that seems the most likely for your business skillset.

How do I know my blog ranking?

Several factors affect how well your blog ranks, but the single most important one is your traffic data. Use Google Analytics and Google search console to get the matrix of your blog posts.

You can also use Semrush to know the matrix of your blog post. Semrush tells you all about your website data and analytics.

How can I improve my SEO strategy?

Search engine optimization is the act of improving your content’s rank in search engines, but it’s much more than that.

Improve Your Content – top ranking websites tend to have high-quality articles because people are drawn to reading articles with great information. Articles with solid material will also show up higher in searches for relevant topics, which gives you an even better shot at attracting visitors interested in what you have to offer.

Establish Your Voice – Creating a brand can help clients identify your business and understand what they’re getting into when they visit your website or come into contact with your company. Establishing memorable branding starts by standing out from all the other businesses online.

What are SEO tools?

SEO tools are software programs that allow you to log onto a remote server and analyze data, including off-site links, rankings, keywords, site structure.

Tools like Semrush, Google Analytics (Comparison between SEMrush vs Google Analytics) give you the ability to see not only what people are doing on your website – but where they’re coming from. You can learn which pages are being searched for most often.

It also reveals popular search terms that bring folks to your site. Which are very different than the keywords you’re targeting with your web content. Because they’re based purely on what’s attracting traffic online right now rather than someone’s keyword strategy for building rank in organic searches over time. These insights make it easier to develop a marketing strategy for turning those search visitors into loyal customers.

Wrapping it up!

Now I hope you understand about top ranking factors in 2022. While working on your website, don’t forget to follow these points. It will help you rank your site faster than your competitor if they don’t follow these strategies.

Ranking on Google in 2022 is no more a hassle if you work on your content quality rather than quantity. If you think this content added value to your knowledge, don’t forget to share this article on your social media feeds.

Want to improve your website SEO? Then start a free trial of Semrush and enjoy it for 7 days.

Try SEMrush For Free

Good News! SEMrush is offering 7 days Free Trial For You Only. I think one week is enough to explore all Features of SEMrush & One more thing, “YOU CAN CANCEL  OUT FREE TRIAL SUBSCRIPTION ANYTIME WITHIN THE  7 DAYS”.

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Asad Shabir

Asad Shabir

Founder and CEO of My principle is "Passion is the key to success". Currently, I am working on my next venture to be launched soon. I am very passionate about my work. I am a big fan of self-made success stories.

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