How to Use SEMrush for Keyword Research

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Many people don’t know how to use SEMrush for keyword research, so they never rank on Google’s first page for any given search. I will guide you through some methods in this article so that your site can start organizing today. 

The process behind SEO starts with understanding what keywords potential customers might be using when searching online. To get high traffic to your site, you need to find the high search volume keywords with the lowest keyword difficulty so you can rank easily. 

For this purpose, I will be using Semrush for keyword research, which is considered the best tool ever regarding SEO Content Coverage. You must even try the SEMrush trial version for free if you do not have SEMrush Pro Version. Because the tool provides precious insights about organic traffic sources.

I find it very user-friendly for searching the right keywords, which has led me to use SEMrush over some other keyword research tools. In my experience with this platform, this guide will help you learn how to get the most out of your search on SEMrush using simple tips. SEMrush for SEO is a highly recommended tool by experts. You will love it once you try it. 

How to Use SEMrush for Keyword Research

What is SEMrush?

SemRush is a machine learning versatile competitive intelligence suite for online digital marketers, SEO specialists, blog owners, and website agencies. It includes direct Google Analytics integration, which provides valuable data about sites’ traffic performance. Using the extensive search network, it discovers keywords people use globally in Google’s search results, Bing, Yahoo, and YouTube.

SEMrush reveals your competitors’ organic & paid Search Traffic, PPC Keywords, Advertisers with whom they are advertising. Suppose you do not run any ad campaigns or look for new advertising opportunities to expand your business. We will use Semrush to find keyword ideas that can support our SEO campaign.

What is Keyword Research and Why It is Important?

A lot of beginners are confused about what is keyword research. In terms of online search or google search, the keyword is a word that any person writes in the google search bar. Keyword research is essential for any SEO strategy. Without proper keyword research, you can’t rank higher in search engines or attract new visitors to your website.

Usually, keyword research begins by researching competitors’ websites for organic keywords. Such information can be found at the SEMrush keyword explorer, where you can find the right metrics for your targeted keyword. Using the SEMrush tool, the task of finding what words people are searching for will be made much easier. Then trying to predict them on one’s own or using the most tired of phrases “stuff people want.” You will also learn how to use the SEMrush tool.

Importance of Keyword Research

You might think that keyword research would be unnecessary, but it’s the first step in generating relevant content.

Why can’t I predict keywords? Why do keyword research? I had the same question when it came to my own business, and this is a good time for me to talk about how important keywords can make or break your site. So, you can never underestimate the importance of keywords research. 

To keep generating content with your prediction to naturally attract readers would mean you are not investing any time or effort to find what your audience is looking for. So, initial work on keywords with good search volume considerations will easily target the related audience. 

“Without a good strategy for SEO, your content can be hidden in the shadows. The value you provide is nothing without visibility and accessibility- which means that potential customers might never find out about it at all.”

The best way to ensure that readers can find your content on your site is by writing it with just enough keywords, phrases, and words. It’s not enough for you or us as writers. We have to be mindful of what other people are searching for when looking through search engines. 

Key Points to Consider

You can’t just generate content and hope it ranks well. Quality is critical, so you have to ensure your keywords are thought out properly before writing anything.

The more specific a search engine likes its results, the better they rank them on their site or in an organic ranking list. Make intelligent use of this knowledge by conducting proper search terms.

Why Use SEMrush for Keyword Research?

You may be wondering why I’m emphasizing choosing SEMrush for keyword research. Here are some of the reasons I recommend using SEMrush in your SEO strategy:


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The first reason is that it will provide you with a list of keywords for which there have been searches. This helps find potential traffic drivers, but more importantly, these terms are often searched by people; who might be interested in what they can buy or learn about this particular subject. Most importantly, SEMrush provides relatively better and near-accurate data from Google.

Although multiple SEO tools provide SEO data. But why I choose SEMrush and what makes it a more valuable tool in the market, the reason is given below. 

Strong Keywords Data: SEMrush is the ultimate resource for anyone who wants to know how people search online. The database includes 35 million keywords and phrases that Google, Bing, and other search engine users type into their screens when they’re looking up information on any topic in existence today. 

This data collection process happens every day-which means SEMRush has an always up-to-date list of all those words you can’t seem to find anywhere else but right here at SEMrush homepage. SEMrush keyword tool provides you with near accurate data related to keyword difficulty, keyword PPC, and keyword volume. 

Find New Keyword Ideas: SEMrush is an excellent way to find new keywords and phrases that you can target. SEMRush has a section called “Related Keywords,” which lets users identify related words, phrases, or websites for their blog or current ad campaign without having any knowledge of what they were looking up in the first place. 

SEMrush’s “Related Keywords” section can help you identify new keywords that are not already in your targeting arsenal. These related phrases may provide a lot more traffic for the same budget, so make sure to explore them. You also get hints on what topics might suit this content marketing strategy.

SEMrush Rank Tracking Feature: SEMrush is an incredible tool that allows you to track rankings of a given web page over time and see whether the ranks are rising or falling. You can make changes on your site’s pages, which will help boost it up in ranking just as much as finding what content isn’t working for people; and then making sure they’re fixed.

SEMrush rank tracking system has many different features, such as tracking competitors’ keywords across multiple sites, which helps us stay ahead. Giving insights into where our competition may be successful with their campaign strategy based on analytics data like clicks and impressions; plus keeping tabs by monitoring both high traffic landing pages. 

Without tracking features, you can not even analyze what page your competitor is ranking in Google. So it is excellent for you to track the data with the SEMrush rank tracking feature. 

Competitor Analysis: SEMrush is the best way to see what your competition is up to, especially ranking factors. You can get an overview of which keywords are giving your competitor more traffic and which phrases on their sites have been hits for other users as well. 

A SEMrush account will give you access not only rankings but also information about competitors like who they’re targeting in terms of age range etc. Meaning that there aren’t going to lie hidden strategies from others out there. Just waiting for someone else to find them first!. Go with all this data available at your fingertips. It is easy enough to make informed decisions during the keyword selection process.

With SEMrush Keep Your Website Updated: Whenever there are significant changes to Google’s algorithm, it’s called an update or a change. An update may be followed by other minor changes, which is also considered an update.

The most crucial point about these updates is that they are usually meant to improve the quality of the search engine results in terms of “relevancy.” Relevancy is calculated based on how often (in terms of size and value) a website appears in Google’s SERP (Search engine results page).

So, if you want to rank for specific keywords, your site should have as much content as possible related to those keywords. If your content is not relevant to those keywords, you should ensure that your site is related to other keywords. This way, Google will determine your website as an appropriate source for a wide range of keywords, and the size and value of your website will increase – which is what we want from Google.

SEMrush uses machine learning and AI to predict if your site will get flagged for algorithmic updates so that you can take protective measures beforehand. With this information, SEMrush enables users to take defensive actions before their sites are delisted to prevent negative repercussions for themselves, from algorithmically moderating content on the web. 

Backlinks Analysis: A backlink audit is a periodic check to see which links contribute positively and negatively to your site. SEMrush provides this information to focus on improving those with positive effects or taking action against those who aren’t helping out. 

The SEMrush team regularly monitors the links to your website and tells you which ones add value, so when it comes to performing analysis on all active pages, they’ll know precisely where those backlinks lie.

With SEMrush, you can use one tool to discover related keywords and rank information on your website. This is perfect because with ten different tools or more than one of these free alternative tools available to achieve this same thing. Many marketers or bloggers will realize the time consumption and fatigue to get the results from different tools. On top of that, there is no guarantee that other agencies will provide the best data, like SEMrush. 

So, still, if you are thinking about how to use SEMrush free for keyword research then start a free trial of SEMrush today.

How to Use SEMrush for Keyword Research

Keyword Research Basics

The Semrush toolkit provides you with multiple ways to collect the best keywords data, and it’s an excellent first step. But other methods can give us even more information about what people search for when they use their phones or computers in addition to Google searches. Below are the three basic steps to find keywords through the SEMrush SEO tool. 

1. Quick Analysis of Keywords

2. Make a Keyword Collection List

3. Analysis of Your Competitor

Keyword Overview: Quick Analysis of SEMrush Keywords

The SEMrush Keyword Overview tool is your one-stop shop for all things keyword-related. This is a complete summary of essential keywords metrics search volume, cost per click (CPC), organic and paid keyword competition searches, top-ranking pages, and more. These are just some examples of this fantastic software solution, but you can do a lot with this tool. 

Once you open your SEMrush account, you will see the Keyword Overview section in the left sidebar. Click on it, and it will take you to the keyword overview front page. Here you can find your related keyword, and the SEMrush algorithm will find the best results related to your targeted keyword. Just see the image:

Keyword Overview: Quick Analysis of SEMrush Keywords

As you see in the search bar, I used the keyword “best laptops,” and the SEMrush keyword overview tool showed my multiple SEMrush related keywords for free

To save your time, you can paste up to 100 keywords in bulk in Keyword Overview Report. SEMrush keyword overview tool will find the data for all keywords at once. 

Keyword Overview: Quick Analysis of SEMrush Keywords

Keyword Magic Tool: Make a Keyword Master List

SEMrush Keyword Magic tool is an excellent way to find long-tail keyword phrases that are semantically related and broken down into topic-specific groups. It can help you in your niche research and provide information on which keywords might be worth researching more deeply.

The new “Keywords” tool of SEMrush takes advantage of big data by pooling together searches from all across the web. So, the SEMrush Keyword Magic tool can give users more profound insight than ever before. With this beautiful feature at hand, we have access to what people search for and where these queries come up when looking over different topics.

In the picture, just below the SEMrush Keyword Overview tool, there is the SEMrush Keyword Magic tool.

Keyword Magic Tool: Make a Keyword Master List

Here in Keyword Magic Tool, write your related keyword for which you want to get the data just like I did below!

This will show you multiple keywords and their related data. Not only this, you can play with filters, and you will get better results for your website.

Keyword Magic Tool: Make a Keyword Master List

PPC advertisers, bloggers, and digital marketers have many tools at their disposal to target specific audiences. You can be more effective with your content by focusing on long-tail keywords and ideas. This will give a more substantial boost than broadening out too far into broader topics like news stories, or entertainment pieces of content would bring more results. 

The suggested groups provide several options from where you can find multiple keyword ideas. Use related features related to your task. Like if you are a digital marketer, you can play with the CPC filter to get more views and results for your campaign. 

If you are a blogger, try to use the “Question” filter. It will help you to find related search queries. And providing valuable content, you can rank your site as google wants the solutions to problems. 

Keyword Difficulty: Competitor Keyword Research with SEMrush

When you try to rank for a particular keyword, it will be challenging depending on the difficulty ranking metric used. This means that if the Keyword Difficulty were set at 100%, one would need much higher rankings than competitors with lower scores. You can find this index under “KD %,” which reflects percentage values between 1-100%.

As you probably know, keywords are not the only thing Google looks at when ranking your site. Keyword Difficulty estimates how hard it will be for a given keyword to rank in Google SERP. 

The higher the keyword difficulty (KD%), the harder it is to rank your site in google. Try to find the keywords with low keyword difficulty from 0-30 KD% at the start. However, proper content coverage can boost your site fast. 

Keyword Difficulty: Competitor Keyword Research with SEMrush

This report provides insight into the keyword difficulty and monthly volume. You can also see a snapshot of how popular it has been over 12 months and trends in terms of features on SERPs by scrolling through them one at a time or collectively for an overview. 

With the monthly search volume, you can analyze how popular that particular keyword is. Try to focus on maximum search volume but minimum difficulty to get better results. 

Finding keywords with low competition levels is a patience-consuming task, but it is worth it. When looking for organic search terms in Google’s index that may be worth targeting from an SEO perspective, try using filters to get better results. 

SEMrush Pricing Plans | SEMRush Best Plan For Beginners?

SEMrush is a great tool that provides an extensive range of search marketing and competitive intelligence data. SEMrush Pricing Plans allow you to find nearly all information about SEMrush prices, plans, features, and the company itself. 

SEMRush will enable businesses of all sizes and industries to enhance their online presence via SEMrush PPC Keyword Tool. SEMrush manages projects successfully using SEMRush SEO Toolkit to analyze SEMrush Organic Traffic Rank Tracker. SEMrush E-Commerce Report allows your business to achieve its business goals successfully.

SEMRush Pricing Plans are designed for users of all types who need to save time and get a great deal regarding critical SEMRush data. SEMRush offers packages that include SEMRush Guru, SEMRush Business & Enterprise plans.

With this information in mind, SEMRush continues to offer the best option for professional customers who rely on high levels of actionable data.

With all these plans, you can monitor keywords positions, track rankings history by date range, discover new competitors or perform backlink analysis with rich backlink reports. SEMRush also offers SEMrush for Marketers.

SEMRush Pro Plan Review

SEMRush Pro plan accounts provide you with access to the full SEMrush suite of tools. The SEMrush pro plan can help you save time when searching for relevant keyword data via the Keyword Magic Tool. 

The SEMrush pro account allows you to offer unlimited reports to share SEO insights throughout your organization or clients. You may even use more than one device under this plan at precisely the same time. In addition, essential logs can be found within SEMRush Analytics.

SEMRush Guru Plan Review

SEMRush Guru plan accounts grant you access to SEMrush Analytics and SEMrush Projects with all SEMrush Guru features. SEMRush guru Accounts provide enterprise-grade website visibility solutions for organizations of all sizes. 

A business plan provides users with access to 28 advanced SEO tools accustomed to conducting technical site audits, content gap analysis, keyword research, and other services that may boost your PPC profits up to 5X. 

With this specific plan, users can use 3 IP addresses simultaneously when they log in from the desktop device or laptop. Within this type of SEMRush account, it is also possible to track unlimited projects and 200 daily search engine requests without any time constraints.

SEMRush Business & Enterprise Plan Review

SEMrush Business & Enterprise Accounts are the needs of more significant enterprise customers. SEMRush also offers two other options for businesses seeking more comprehensive SEMRush features. SEMRush B2B accounts provide access to all services and different customization settings at no additional cost. 

SEMrush has created a version designed specifically for agencies that want complete control over their client’s accounts without sharing login details. Features that can be enabled include IP address limitations, API access, along daily request limits.

Check Price for all plans here:

SEMrush Pricing Plans | SEMRush Best Plan For Beginners?

Still, if you are confused, either you should go for a pro or not. Then you must try the SEMrush free trial version for just $0

Wrapping Up

Finally, we have found the best way to find keywords with SEMrush. So here is the step-by-step process of how to find the keyword with SEMrush. 

1. Get a SEMrush paid account ( Pro, Guru, or Enterprise). If not satisfied, then you must try a free trial of SEMrush. 

2. Understand and define your niche. If you have multiple Niche Websites, then go with one by one to get related keyword data. 

3. Paste your main keyword for what you want to get the ideas for keywords. 

4. If you have multiple keywords then, remove junks and similar keywords. 

5. Take the pictures from related keywords and the “Question” section. 

6. Develop a content coverage strategy for your targeted and focused keywords. 

7. Track competitor keywords strategy to get better results. 

The best way to rank for a keyword is by copying and repeating steps 1-4 in order. Make sure you target different landing pages with the exact keywords, link those pages together through outbound links. Then modify your copy to reflect what users search on Google when they visit one of these web pages. 

Semrush is an excellent SEO tool that helps you find keywords to target for your marketing campaigns. It has a wide variety of pricing plans, so there’s one available for every budget. Check it out today and see how using this keyword research software can help grow your business in the long run. 

Try SEMrush For Free

Good News! SEMrush is offering 7 days Free Trial For You Only. I think one week is enough to explore all Features of SEMrush & One more thing, “YOU CAN CANCEL  OUT FREE TRIAL SUBSCRIPTION ANYTIME WITHIN THE  7 DAYS”.

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Asad Shabir

Asad Shabir

Founder and CEO of My principle is "Passion is the key to success". Currently, I am working on my next venture to be launched soon. I am very passionate about my work. I am a big fan of self-made success stories.

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