SEMrush Vs. Google Analytics: 7 Facts You Can Make A Better Decision

I know if you are here, you know the fundamental purpose of SEMrush and Google Analytics tools. Both tools are used to check the stats of our live website. SEMrush and Google Analytics have different features and use. However, some standard features can be compared to know what tool best performs SEO and website stats.

This article will go through the most common tools of these companies used in our website stats checking.

SEMrush vs Google Analytics Short Summary

What does SEMrush do?

SEMrush is a keyword research tool that helps web admins, SEO professionals, and digital marketers get the best rankings possible. With this service, you get access to 10 million niche-relevant keywords, provide competitive intelligence for your competitors’ orders, and reveal popular backlinks from around the web to find potential link prospects.

SEMrush is a subscription-based Internet tool that helps to identify the ranking of different pages of online content. SEMrush provides your competitors with valuable insights about what they are doing with their strategies. So you can learn from them and beat them at their own game.

SEMrush is highly valued in many industries, but mainly in social media research. You would be able to analyze other companies’ success or failure rates in managing their social media platforms.

What does Google Analytics do?

Google Analytics is a robust tool in its own right. What sets it apart from the competition is its remarkable ability to collect and analyze web traffic data with zero setups. This means that there’s no need for you to set up a tracking code on every site you want to monitor.

Google Analytics helps website managers gain insights into their site’s performance. Google Analytics tracks where on your site visitors are spending their time, what pages are being viewed or visited, which browser they’re using, the operating system of the device they’re using to access your site, and more.

What are the features of SEMrush and Google Analytics?

SEMrush Features

SEMrush has multiple tools that are used only to rank the website in SERPs. Here I will mention the top seven tools listed on the left sidebar of the Semrush. These main tools have sub tools related to that term.

1. SEO

1.1) Competitive research tool

1.2) Keyword research

1.3) Link building

1.4) On-page and tech SEO

• Local SEO

2.1) List Management

2.2) Position Tracking

2.3)  Site Audit

2.4) On-page SEO checker

• Advertising

3.1) Market analysis

3.2) Keyword research

3.3) Ad tracking

3.4) Social media ads

• Social Media

4.1) Social media poster

4.2) Social media tracker

4.3) Social media analytics

4.4)  Social media ads

• Content Marketing

5.1) Topic research

5.2) SEO content template

5.3) SEO writing assistant

5.4) Brand Monitoring

5.5) Post tracking

5.6) Content audit

• Competitive Research

6.1) Trends

6.2) Advertising

6.3) Content and PR

6.4) Social Media

• Agency Solution

7.1) Agency partner

7.2) Client manager

7.3) My reports

After knowing all these tools, you can understand the ability of the great Semrush tool. I do not doubt that SEMrush is the best tool I’ve ever used. Because using this tool, you don’t need any other tool for any purpose. Staying on the page, you can do multiple tasks.

Google Analytics Features

Google Analytics is a software suite that helps you to understand your website traffic and usage patterns. Google analytics tool has these features:

1. Reports snapshots

1.1) Acquisition

1.2) Engagements

1.3) Monetization

1.4) Demographics

• Explore

2.1) Funnel exploration

2.2) Path exploration

• Advertising

3.1) Advertising snapshot

3.2) Model comparison

3.3) Conversion path

• Configure

4.1) Events

4.2) Conversions

4.3) Audience

4.4) Custom definition

4.5) DebugView

Google Analytics is a great tool to understand the matrix of your website, but you can not find the data of your competitor. However, these tools are suitable for a digital marketer who wants to take an idea about advertising and conversions.

SEMrush vs. Google Analytics- Pros And Cons

Semrush Pros And Cons

Google Analytics Pros And Cons

Google Analytics vs. SEMrush Tools Comparison

As we know, both tools have different features and operating procedures. However, there are still some standard features between these two tools. So let’s start a comparison based on those standard features and find out what best works.

SEMrush tool and their uses

SEMrush is the best SEO platform with more than 30 SEO tools that help your site rank in google. However, we will not review all the tools but a few major ones. These tools are listed below with images and details.

Keyword Research

SEMrush Keyword research is an integral part of any SEO strategy. The tool provides detailed information on high-value, phrase-targeting keywords that you can use in your content marketing and paid search campaigns to increase customer acquisition rates without wasting time or money with low-value queries.

Keyword Research tool provides detailed information on each keyword including, search volume (how often people search per month), a difficulty ranking in Google searches, estimated cost per click, or CPA cost when targeting an audience using this term. So you know if it would make sense based on your budgeting parameters regarding accuracy and affordability.

Keyword Position Tracking 

One of the top reasons that SEMrush is considered a powerful keyword research tool is that it tracks how well your website performs for specific keywords. The data from the position tracking tool can be helpful when Google algorithm updates change their ranking system.

The use of keyword position tracking tools is straightforward. Under the keyword research tool, you will see the position tracking tool. Click on the position tracking and start a new project. Once you start your project, enter your website domain and targeted country.

Once you do these tasks, you will see the screen like this;

Here, enter your page URLs or tags to check their ranking in Google. You will find all data on each page. I’m pretty sure no tool provides such a deep insight for every page that SEMrush does.

Each site’s data varies accordingly, so the number and figures will be changed for your site. However, you can find this data on Google Search Console that is not well executed. Semrush provides you with data in the shape of graphs that are easy to understand.

Website SEO Audit

SEMrush is an excellent tool for SEO audits and gives you an overall health score and the top issues that need attention. SEMrush provides synthesized reports with all their findings, so it doesn’t take up too much space on your screen at once.

The tool is candid about using. With the site audit function, SEMrush generates a score based on your website’s overall quality and health. This is essentially a rating (similar to Page Rank), and it’s calculated using three main factors:

• Domain Rating: how authoritative the domain is.
• Page Authority: how traditional the individual pages are.
• Backlink Profile: number of backlinks pointing to each page.

The best part I like the most is that the Semrush tool provides complete data, including site performance, crawl ability score, and errors in graphical shape that are easy to understand.

SEMrush Competitor Analysis

Sometimes we want to analyze our competitors in that scenario, compare several companies, and manually research takes a lot of time and effort, especially if we’re dealing with thousands of keywords. The solution to this problem is using the SEMrush Competitor Analysis tool.

In the SEMrush competitive tool, you can perform multiple analyses like;

Now you can get a complete market analysis in just a few clicks without having to run numerous reports or go through all the data by yourself. Just follow the steps below, and you will be able to create a single document that includes the list of your main competitors, their backlinks, and metrics for the different periods, all in one place.

In the competitive research, you can check out the backlink and referring domains of your competitors. Semrush data helps you to find the form where your competitors are getting links.

Google Analytics tools and their uses

Google Analytics is an advanced web analytics service that can help you measure and optimize your advertising ROI and track your Flash, video, and social networking sites and applications.

Google Analytics gives you rich insights into visitor behavior such as where they’ve come from, how long they stayed on your site, what page viewed immediately before leaving, and what place they came from initially.

Here I will review some Google Analytics tools that will help you understand the difference between Semrush vs. Google analytics.

Website Traffic Analysis

Google Analytics is a unique and versatile tool that helps to track the performance of your website. It lets you monitor how many real-time visitors and users visit your site each day. As well as compare those numbers from two different periods in time so you can see if there is any change or regression over shorter intervals.

The best part of google analytics is, it provides you with complete insight into your website. You can filter the performance of the site. You can check the country from where your visitors are coming.

You can check how many visitors visited your site in the last 7 or 30 days. Google Analytics provides you with daily new data to analyze how many users visited your pages in one day.

Google Analytics shows you the user behavior

One of the best features google analytics shows is, it tells your user behavior. User behavior means from what device the user is coming to your site. It means your website should be mobile-friendly so the users can engage with the site.

With the help of google analytics, you can see the categories of the devices. The most amazing part is, google analytics also shows you what server the user is using. You can see the partitions below in the picture.

Tell me one thing, which tool can tell you the screen resolution of the users?

Yes! Google analytics tool!

It is fantastic to know google analytics even see the screen resolution of the users. I’m pretty sure no other tool has this type of feature.

The Google analytics deep insight of user behavior tells you the device models a visitor is using.

I hope now you understand how powerful the google analytics user behavior tool is. I don’t think there is any tool in the market that gives such a powerful insight.

Measure Marketing Campaign with Google analytics

It’s essential to understand the ROI of your marketing efforts. Marketing is a tricky business, and it can be challenging to know if an investment was profitable without measuring its total return on that upfront cost.

More people are using Google Analytics to measure their marketing costs than any other tool. This is because Google Analytics can calculate the ROI of the campaigns and see if it’s worthwhile or not.

To measure the ROI of your marketing campaigns, you have two options: instrumenting with events or Google Analytics goals. An event is a type of tracking code that Google sends to their servers when certain things happen online such as someone clicking on an advertisement banner from one site and then going onto another site within ten seconds without leaving either website’s domain.

You can use Google Analytics to measure ROI on your website. You do this by instrumenting the conversions that take place on it with an event or goal. Then compare how many people fulfilled each objective vs. what you invested in them.

This also includes several attribution models for further customization of results based on customer behavior across channels like email broadcasts versus social media shout-outs

to increase profits even more.

Google Analytics Explorations

With the google analytics exploration tool, you can explore your funnels. In the funnel session, you can analyze complete site data on one page.

Exploration is a collection of easy-to-use tools that help you uncover the most interesting insights about your customer’s behavior. Once you’ve discovered data sets worth exploring in Google Analytics, you can do it quickly and easily with Explorations.

SEMrush and Google Analytics Data Sources

SEMrush and Google Analytics are great for figuring out what’s going on with your website, but SEMrush gives you more information.

SEMrush combines data from multiple sources like Google, consumers (i.e., people browsing in search results), third parties like social media platforms, or SEO agencies who track traffic to various sites and the algorithm they use when ranking pages based upon their content.

On the other hand, google analytics takes all the data from your website.

SEMrush Data Sources

Google search results

Semrush has a wide range of access to google search results with its high-class artificial intelligence. Semrush records all the data and uses the data for advertisements and competitor analysis. Based on scraped data, a user can do competitive analysis with Semrush.

Google’s API

Semrush uses all the data to record CPC results and keywords research done on google. The scraped data Semrush is used to provide the keyword research data to its users.

Consumer Panel

To provide keyword research and competitive analysis data to its users, Semrush has access to the millions of internet users from where Semrush collects the data to present the results.

Google Analytics Data Sources

Google Analytics is Google’s product that is specially designed to collect the data of the website owners. Google analytic tool uses JavaScript snippets to collect the data, like page visits, visiting time, type of traffic, and device.

In addition, if your purpose is to collect the data only related to your website, then the Google Analytics tool can be the right choice. The reason is Google analytics tool gives you demographic data. One thing that google’s analytics lacks is, the google analytic tool does not provide competitive data.

Price Comparison: SEMrush vs. Google Analytics

If you’re a blogger or digital marketer, the chances are that you’ve heard about both Semrush and google analytics. These services offer some great benefits and can be used in your marketing campaign to get more followers on social media, increase sales revenue, and reduce costs for advertising online.

SEMrush Pricing Plans

SEMrush is providing three pricing plans for its users. For instance, the price looks hefty, but the features of SEMrush are worth it.

If you are just a beginner, you can start the trial version of SEMrush for 7 days for free.

SEMrush pricing plans are;

SEMrush Pro plan: $119.95 per month

SEMrush Guru plan: $229.95 per month

SEMrush Business plan: $499.95 per month.

Google Analytics Pricings

A lot of people may think that google analytics is a paid tool. So I want to make it clear that google analytics is a free tool. If your website is on average and not getting traffic in millions, then the google analytics tool is best for you. In case your website is getting monthly page views in millions, you must have to move for Google Analytics 360.

Google analytics 360 is a paid tool that starts at around $150,000 with many unique and unlimited features.

What does SEMrush Provide that Google analytics doesn’t?

SEMrush is more of an all-in-one solution for website optimization. Google Analytics is a simple platform that measures basic things like how many people visit your site, where they come from, and what pages they visit.

SEMrush digs deeper into demographics measurements like age range measurements to track whether or not you’re interested in adding new content or paying attention to patches that might be broken on your site.

SEMrush Provides analytics like

• Website backlinks,
• Website Traffic rank
• Website Competitors
• Provides suggestions and guides to improve the site
• Content marketing and writing strategies

Google Analytics doesn’t provide any such information.

So SEMrush provides more information about the company’s competitors and other areas that aren’t already covered by other software. So it can be helpful for marketing purposes to use all tools at once because different tools overlap in their coverage of the website and its traffic.

What Google analytics provides that SEMrush doesn’t?

Google Analytics is a phenomenal analytical application developed for analyzing your website traffic reports. So you can uncover insights about what might be wrong with your website or how it may be located on search engines ranking.

Google Analytics provides reports like;

• Provide API Key input for API calls.
• Google Analytics measures keywords performance within your site
• Google analytic tool is free
• Real-time traffic on your website
• With the help of google analytics, you can create custom events on your website
• In-depth audience insight with demographics

Google does not have a semantic option for keyword research. Still, they offer many other services that help businesses grow and succeed online by helping to generate valuable web traffic and conversions.

Last Verdicts

If you still think that google analytics is the competitor of SEMrush, then you are wrong. After reading all the features and about both tools, we analyzed that both devices are used for different purposes. Even google analytics tools are free.

In google analytics, you can only find your website’s data, not any other website, but in SEMrush, you can also check your competitor’s website data and know what they are doing.

In short, I would say that it depends on the type of work you need. If you are looking for competitive research, market analysis, complete website audit, and content guide and suggestion, you must go for SEMrush.

Start your free trial for 7 days here to explore the market.